Witchery White Shirt Campaign 2012
This
year's White Shirt Campaign - launching on April 18th to help raise funds into
prospering research to develop an early stage ovarian cancer detection test,
thereby improving survival rates for a disease that kills more than two
Australian women every day. The day of
the launch is marked by the release of the May issue of madison and
with white shirts going on sale in Witchery stores nationwide. 100 per cent of
the proceeds of white shirts purchased at Witchery from now until sold out will
go to the OCRF. There are 10 shirts in this capsule collection - eight styles
for women and two for men. Limited Edition Silver Gifts will also be on sale
from tomorrow with $5.00 from every item sold going directly to the OCRF. The cover
of madison's May issue - featuring the white shirts - will be displayed in
Witchery stores around Australia. The cover
models are three women are in there 20s, 30s and 40s (model-of-the-moment Jessica
Gomes, industry stalwart Kirstie Penn and former supermodel Gail
Elliott), each wearing a Witchery white shirt as part of madison’s age
issue. The issue
also contains a six-page fashion editorial featuring 18 models in there 20s,
30s, and 40s – part of madison's age issue – wearing the range of
White Shirts. Also featured are well-known models Rachel Rudd, Alexandra
Agoston, Samantha Harris, Annalise Schubert and Erika
Heynatz. Visit www.witchery.com.au to buy a white shirt or contact us for further information. |
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