Dialog Box

White Shirt Campaign 2020

The White Shirt Campaign 2020 officially launches on 6 May, just prior to White Shirt Day (8 May) - World Ovarian Cancer Awareness Day. The campaign is a joint partnership between the OCRF and fashion retail icon, Witchery.

raised of
$50,000 goal
Thanks to
566 supporters

EVERY donation
every SHIRT

One woman dies every eight hours from ovarian cancer in Australia.
Ovarian cancer is the most lethal gynaecological cancer.

There is no early detection test for ovarian cancer.
A pap smear DOES NOT diagnose ovarian cancer.

Less than 25% of women with advanced stage ovarian cancer
will survive beyond 5 years.
But with an early detection test, survival rates improve to 90%.

The OCRF is on a mission to make early detection a reality. The annual White Shirt Campaign plays a significant role solution in helping raise the funds needed to support essential research projects.

Thanks to your support, the campaign now in its 12th year, has contributed more than $13.5 million to research that is tackling early detection and improving treatment. Research that will save women’s lives. Now more than ever, the campaign is relying on your continued support.

Wear a white shirt on May 8th, in honour of the committed researchers working to save women's lives and find ways to reduce the threat of ovarian cancer.

Funds raised through the sales of the Witchery OCRF white shirt collections fund the brilliant research scientists who are responsible for driving these innovative projects forward.


White Shirt Campaign ambassadors (from left): Nadia Bartel, Miranda Tapsell, Leane Flynn, Abbey Way, and Brooke Hogan.

We are thankful for all of the ambassadors for this year's White Shirt Campaign, as they use their platforms to raise awareness and promote the vital research funded by the OCRF. 


Ambassador spotlight: Why Leane Flynn wears a white shirt

2020 is the third year Leane Flynn will be a White Shirt Campaign Ambassador. She represents the thousands of women currently living with ovarian cancer in Australia.

As a mother of three, Leane was first diagnosed with stage 3C advanced ovarian cancer in April 2017. In 2020, she experienced her third recurrence since becoming a campaign ambassador.

Leane's involvement in the White Shirt Campaign brings together her passion for fashion with an opportunity to use her voice to advocate for more support to improve outcomes for women living with ovarian cancer.

Despite the ongoing challenges of living with ovarian cancer, Leane retains her positivity and actively inspires the community with her advocacy.

It's for women like Leane that we wear a white shirt.

On behalf of the dedicated team at the Ovarian Cancer Research Foundation (OCRF) and our partners at Witchery, thank you for your interest in supporting the White Shirt Campaign.

Get involved online by sharing a selfie in your Witchery white shirt using the hashtag #WHITESHIRTCAMPAIGN. Follow along for campaign updates on @OCRF and @witcheryfashion.