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The White Shirt Campaign 2023 officially launches on April 11th, and culminates on White Shirt Day (8th May) - World Ovarian Cancer Day. The campaign is a 15-year partnership between the OCRF and Australian fashion retail icon, Witchery.
The OCRF is on a mission to make early detection a reality. The annual White Shirt Campaign plays a significant role in helping raise the funds needed to support essential ovarian cancer research projects.
Now in its 15th year, the Witchery White Shirt Campaign has contributed more than $15 million to research that is tackling early detection and improving treatments - research that will save lives. Now more than ever, the campaign is relying on your continued support.
Today, a woman or girl diagnosed with ovarian cancer faces a 49% chance of surviving five years. The average five-year survival rate for all cancers nationwide is over 70%. It is one of the most lethal cancers affecting women.
Ovarian cancer research funding remains disproportionately low compared to funding for many other cancers with much higher survival rates. The White Shirt Campaign helps bring ovarian cancer into the national conversation and highlights the need for greater funding to improve treatments and ultimately save lives.
Get involved in the White Shirt Campaign by hosting your own white shirt event at your workplace, in your community, or with family and friends.
Whether it's a morning tea in your workplace, a luncheon with friends or an awareness round in your local sporting club, wear a white shirt, raise awareness and raise funds for ovarian cancer research.
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Share our social media resources, start conversations about ovarian cancer and join the growing chorus of voices advocating for greater research funding for ovarian cancer. You can print and use our pledge card to share a photo via social media.
World Ovarian Cancer Day is one of the most significant days in the year to make some noise about ovarian cancer and the need for greater research funding.
This day is shared with the #WhiteShirtCampaign White Shirt Day – a moment to wear a white shirt, share a post about ovarian cancer and call for action.
Whether that’s sharing your personal connection with ovarian cancer or tagging your local politicans to bring this disease to their attention, use your social media account to be part of the chorus of voices speaking up about ovarian cancer on May 8th.
Get involved online by sharing a photo in your white shirt using the hashtag #WHITESHIRTCAMPAIGN. Follow along for campaign updates on @OCRF and @witcheryfashion.
Download pledge card Fundraising resources
This year's white shirt is designed in collaboration with P.E Nation founder, Pip Edwards. The shirt will be available to shop from Tuesday 11th April in Witchery stores and online.
100% of the gross proceeds from the sale of each shirt will be donated to the OCRF in support of vital ovarian cancer research projects.
On May 8, World Ovarian Cancer Day, wear your white shirt to raise awareness of ovarian cancer.
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© 2023 Ovarian Cancer Research Foundation