Dialog Box

White Shirt Campaign 2021

The White Shirt Campaign 2021 officially launches on 12 April, and culminates on White Shirt Day (8 May) - World Ovarian Cancer Day. The campaign is a 13-year partnership between the OCRF and Australian fashion retail icon, Witchery.

raised of
$50,000 goal
Thanks to
515 supporters

The OCRF is on a mission to make early detection a reality. The annual White Shirt Campaign plays a significant role in helping raise the funds needed to support essential research projects.

Now in its 13th year, the Witchery White Shirt Campaign has contributed more than $13.8 million to research that is tackling early detection and improving treatments. - research that will save lives. Now more than ever, the campaign is relying on your continued support.

The White Shirt, designed this year by Australian fashion creative Toni Maticevski, and worn by #WhiteShirtCampaign Ambassador Celeste Barber, symbolises the lab coat worn by the researchers dedicating their lives to researching new and better treatments to improve outcomes for those diagnosed now, as well as developing an early detection test for future generations.

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One woman dies every eight hours from ovarian cancer in Australia.
Ovarian cancer is the most lethal gynaecological cancer.

There is no early detection test for ovarian cancer.
A pap smear DOES NOT diagnose ovarian cancer.

Only 29% of women with advanced stage ovarian cancer
will survive beyond 5 years.
But with an early detection test, survival rates improve to 90%.


 Ambassador spotlight: Why Leane Flynn wears a white shirt

“I hope that my daughters don’t have to go through what I’ve had to go through...and that they can live in a world that isn’t shrouded by this ongoing malicious disease called ovarian cancer."

Leane Flynn

OCRF & White Shirt Campaign Ambassador

As a mother of three, Leane was first diagnosed with stage 3C advanced ovarian cancer in April 2017. In 2020, she experienced her third recurrence since becoming a campaign ambassador.

Leane's involvement in the White Shirt Campaign brings together her passion for fashion with an opportunity to use her voice to advocate for more support to improve outcomes for women living with ovarian cancer.

Despite the ongoing challenges of living with ovarian cancer, Leane retains her positivity and actively inspires the community with her advocacy.

It's for women like Leane that we wear a white shirt.

On behalf of the dedicated team at the Ovarian Cancer Research Foundation (OCRF) and our partners at Witchery, thank you for your interest in supporting the White Shirt Campaign.

Get involved online by sharing a selfie in your Witchery white shirt using the hashtag #WHITESHIRTCAMPAIGN. Follow along for campaign updates on @OCRF and @witcheryfashion.