2024 Witchery White Shirt Campaign raises over $790k for the OCRF
Wrapping up the 16th annual White Shirt Campaign
- Witchery is proud to announce the official tally for the 16th annual White Shirt Campaign, raising over $792,900 for the Ovarian Cancer Research Foundation (OCRF)
- This year's campaign was spearheaded by a influential group of 40 women, who used their platforms and voices to put ovarian cancer in the national spotlight
- OCRF ambassadors Grace Scoleri, Emily Jol, Amelia, Laura and Anabel Flynn, and OCRF-funded researcher Professor Stacey Edwards also starred in the campaign
The White Shirt Campaign funds will significantly expand the funding pool for the National Research Grants Program, enabling the OCRF to fund more innovative ovarian cancer research projects across Australia.
The 2024 White Shirt Campaign presented the largest group of influential women supporting any philanthropic fashion cause in Australia. Ambassadors encompassed mainstream media personalities and next-generation names-to-know, plus OCRF ambassadors, researchers and patients, all donating their time, voices and platforms to support the campaign, putting ovarian cancer in the national spotlight, and helping overcome ovarian cancer.
A special partnership beginning in 2000, Witchery has a longstanding commitment to ovarian cancer research and is proud to be the single largest corporate donor to the OCRF, and therefore ovarian cancer research in Australia.
Sarah Abo, Pip Edwards, Melissa Leong and Julie Bishop joined this year's campaign. OCRF funded researcher Professor Stacey Edwards, and ambassadors Grace Scoleri, Emily Jol, Amelia, Laura and Anabel Flynn also proudly lent their voices and stories of personal experience.
OCRF ambassadors lend their voices
Emily Jol
Emily was diagnosed with stage 1A ovarian cancer at 22 years old, she has been cancer free for over 2 years.
Emily now shares her story as an OCRF ambassador to empower women to continually advocate for their health.
Professor Stacey Edwards
Stacey was one of two OCRF National Research Grant Program recipients in 2021. Her current work explores how certain ovarian cancer subtypes develop drug resistance and to develop new, more effective treatment options.
Amelia, Laura and Anabel Flynn
Amelia, Laura and Anabel are the daughters of OCRF ambassador Leane Flynn, who passed from ovarian cancer in 2023.
Leane featured in multiple White Shirt Campaigns, and in 2024, her daughters stepped up in honour of their mother.
Grace Scoleri
Grace was diagnosed in 2020 at just 58 years old with Stage 3A High Grade Serous ovarian cancer. Her diagnosis came by complete chance after experiencing unusual bloating and pain shortly after a massage.
Grace is currently undergoing treatment for a recurrence.
The White Shirt Campaign will return in early April of 2025, celebrating 25 years of partnership between Witchery and the OCRF.
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