WITCHERY WHITE SHIRT CAMPAIGN
The Witchery White Shirt Campaign is an annual campaign that raises funds for the Ovarian Cancer Research Foundation through the sale of Witchery White Shirts. Learn how you can get involved.
An iconic campaign and longstanding partnership
Now in its 18th year, funds raised by the Witchery White Shirt Campaign have been instrumental in enabling the OCRF to fund promising ovarian cancer research projects across Australia.
The 2026 White Shirt Campaign will culminate on 8 May, which is White Shirt Day and World Ovarian Cancer Day. This is a key advocacy day to add your voice, start important conversations and show your support.
Originally inspired by the lab coats worn by researchers, the Witchery White Shirt is more than just a shirt, it represents Witchery's longstanding commitment to the OCRF and to supporting vital research to improve ovarian cancer outcomes.
Every year, sales of OCRF White Shirts are enhanced by the community embracing the campaign and using the theme to host events and fundraisers for ovarian cancer research. These events are a fun and fashionable way to raise the profile of the cause, spread awareness and educate others about the disease.
Add your voice
Get involved in the White Shirt Campaign
Purchase an OCRF White Shirt from Witchery; wear your White Shirt proudly on May 8, World Ovarian Cancer Day and share a fact about ovarian cancer with your networks; or, host a White Shirt event to raise funds and start important conversations. Encourage your friends, family, or colleagues to get involved, wear a white shirt and make a donation to ovarian cancer research via the OCRF.
HOW CAN I PURCHASE A WITCHERY WHITE SHIRT?
The 18th Witchery x OCRF White Shirts will be on sale online or at your local Witchery store from 7 April, 2026. This year, St Agni Founder and Creative Director Lara Fells has designed three signature white shirts, the Button Back Wrap Shirt, Halter Shirt and Longline Wrap Shirt.
The campaign culminates on 8 May, which is both World Ovarian Cancer Day and White Shirt Day.
HOW MUCH OF THE WHITE SHIRT PRICE IS DONATED?
100% of the gross proceeds from sales of the specially designed Witchery White Shirts and White Jeans are donated directly to the OCRF. Gross proceeds refers to the full amount that Witchery receives from the sale of the shirt - it is not just the profits but 100% of the full proceeds from the sale.
OTHER SIGNATURE OCRF FUNDRAISING EVENTS
Frocktober
Australia’s most fashionable fundraising event taking place in October each year. Open to anyone who wants to ‘frock up, raise funds and frock cancer’.
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