Georgie’s story: Living with stage 4 ovarian cancer
April 29, 2026
The Witchery White Shirt Campaign has evolved into more than a fashion moment, it’s a platform for awareness, advocacy and change, bringing long-overdue attention to ovarian cancer.
For those living with the disease, or impacted by it, the campaign offers a powerful opportunity to share their experiences and amplify a message of hope, visibility and progress.
Each year, the campaign shines a spotlight on the voices of OCRF ambassadors and researchers, who share the impact of ovarian cancer on their lives and the critical role funding plays in advancing research. In 2026, Georgie Beck joins this group of advocates, stepping forward to share her story.
Georgie’s path to diagnosis
At 49 years’ old, Georgie was living an active and busy life, exercising six days a week and looking after her three teenage sons. Her only symptom was two weeks of persistent bloating.
Georgie was due to head overseas with her boys, but she decided to visit her GP before she left as the bloating still hadn’t subsided. Her GP referred her to get an ultrasound to see what the cause could be.
“During the ultrasound the technician went very quiet,” Georgie says.
“She escorted me straight down to their CT scanner, plonked me at the front of the line and said, “She’s in first,” I knew right then something was wrong.”
Georgie was diagnosed with Stage 4B ovarian cancer in June 2022. Over the past four years, she has undergone 65 rounds of chemotherapy and immunotherapy, with more on the horizon.
“It is a relentless, brutal, and exhausting journey for myself, my family and friends. We now take each week as it comes and cherish our time together”.
Following her diagnosis, Georgie was determined to turn a challenging time into something meaningful, sharing her story to raise awareness.
Using her voice to create change
As an ambassador for the Witchery White Shirt Campaign, Georgie is using her voice to shine a light on a disease that has long been overlooked. “I am so proud to be raising awareness for the devastating disease that I have,” she says. “It makes me feel like something good is coming from something so awful.”
For Georgie, the campaign’s reach is what makes it so powerful, cutting across demographics to not only raise vital funds, but also build broader understanding of ovarian cancer symptoms and the lack of research investment over decades.
“Witchery’s commitment to the White Shirt Campaign means so much to me, and to others going through treatment. It’s rare public recognition of a disease that usually stays in the shadows, and they do it so well. $18 million is just extraordinary.”
Georgie Beck
Her reason for joining the campaign is deeply personal, shaped by her experience and her family. “I wanted to show my kids that you can find strength and goodness even in adversity,” she says. “If I can help even one family not go through what ours has, it brings me peace and comfort.”
Through her role as an OCRF ambassador, Georgie is helping drive support for the OCRF and its mission to improve outcomes for all impacted by ovarian cancer.
“Research is key,” she adds. “I hope there will be earlier detection and kinder, more personalised treatments, so future women have a better quality of life than what many of us endure today.”
Georgie’s impact
While she continues treatment, Georgie’s focus has shifted to the present, taking each week as it comes and cherishing time with family and friends. At the same time, she is determined to use her voice to drive change.
Her message is simple but urgent: ovarian cancer has been left behind for too long. Greater awareness of symptoms, increased funding for research, and a collective commitment to change the trajectory of this disease are critical.
Through campaigns like the White Shirt Campaign, stories like hers are reaching more people than ever before, turning awareness into action, and action into hope for future generations.
Support the 2026 Witchery White Shirt Campaign
Now in its 18th year, funds raised by the Witchery White Shirt Campaign have been instrumental in enabling the OCRF to fund promising ovarian cancer research projects across Australia.
The 2026 White Shirt Campaign will culminate on 8 May, which is White Shirt Day and World Ovarian Cancer Day. This is a key advocacy day to add your voice, start important conversations and show your support.
Originally inspired by the lab coats worn by researchers, the Witchery White Shirt is more than just a shirt, it represents Witchery's longstanding commitment to the OCRF and to supporting vital research to improve ovarian cancer outcomes.
Every year, sales of OCRF White Shirts are enhanced by the community embracing the campaign and using the theme to host events and fundraisers for ovarian cancer research. These events are a fun and fashionable way to raise the profile of the cause, spread awareness and educate others about the disease.
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