Witchery announces the 2026 White Shirt Campaign designer collaboration in partnership with St. Agni
March 01, 2026
This White Shirt Can Help End Ovarian Cancer
Witchery announces its collaboration with Byron Bay–born label St. Agni to design three new White Shirt silhouettes in support of the Ovarian Cancer Research Foundation (OCRF) for the 2026 Witchery White Shirt Campaign.
Launching on Tuesday 7 April 2026, the 2026 Witchery White Shirt Campaign continues its long-standing commitment to funding vital ovarian cancer research, supporting the development of earlier detection methods and more effective treatments for one of the most lethal cancers affecting women.
With Witchery donating 100% of gross proceeds from every White Shirt sold to the Ovarian Cancer Research Foundation (OCRF), each purchase directly supports critical projects focused on prevention, early detection and better treatments to improve outcomes. The five-year survival rate for ovarian cancer remains below 50 per cent, lagging far behind the overall average for cancer (70 per cent).
Since launching in 2008, the campaign has raised more than $18 million for OCRF, making Witchery the largest corporate donor to ovarian cancer research in Australia and helping drive progress toward life-saving breakthroughs.
For St. Agni founder Lara Fells, the collaboration represents a meaningful full-circle moment. Before launching her own label, Lara spent six years as Store Manager of the Witchery Byron Bay boutique, an experience that shaped her appreciation for considered design, quality craftsmanship and fashion with purpose.
That foundation went on to influence the creation of St. Agni, which Lara and co-founder Matt Fells built around a shared vision of refined simplicity, authenticity and ease, values that align deeply with the ethos of the White Shirt Campaign.
“Returning to Witchery for the White Shirt Campaign feels deeply personal. My time with the brand shaped how I think about design, quality and purpose, and to now contribute to a campaign that funds life-saving research is incredibly meaningful. Each piece was designed with intention, to feel considered, timeless and made for something bigger than fashion,” Lara Fells, St. Agni
Pictured: St. Agni Founder, Lara Fells
Designed in collaboration with Witchery, the three White Shirt silhouettes draw on St. Agni’s signature aesthetic and most loved styles, offering a fresh perspective on a timeless wardrobe staple. The collection includes a Longline Wrap Shirt, Button-Back Wrap Shirt and, for the first time in the campaign’s history, a Halter Shirt, each created to offer customers something considered, distinctive and unexpected.
Witchery’s Head of Marketing, Jennifer Petropoulos, said, “We’re honoured to collaborate with Lara and the team at St. Agni on this year’s White Shirt Campaign. We’ve long admired St. Agni for their considered design ethos and effortless modernity and are excited to introduce three refined white shirt designs, ensuring there’s a style to suit every Witchery customer.
With the continued support of our community, we have raised more than $18 million to date, helping fund vital research with the power to change outcomes for women and girls everywhere.”
Through support of the OCRF, over the past 18 years, proceeds from White Shirt sales have played a vital role in supporting discovery research and seed funding, often backing early-stage ideas before government or other sources are willing to invest. Witchery’s support has helped OCRF to fund more than 60 research projects across 22 Australian medical research institutes, including 10 early detection projects and more than 40 treatment initiatives nationwide. Today, 16 research projects are being supported. Five OCRF-funded projects have moved into clinical trials across Australia and internationally, demonstrating how community-led funding is translating into real progress and hope for everyone affected by ovarian cancer.
Through support for the OCRF, the campaign donations generated by the Australian community and Witchery customers, have supported more than 40 chief research investigators, alongside many additional research team roles, helping drive the next generation of life-saving advances.
The 2026 Witchery White Shirts will be available to purchase online via www.witchery.com.au and in-store throughout Australia and New Zealand from Tuesday 7 April 2026. The campaign will culminate on Witchery White Shirt Day and World Ovarian Cancer Day on Thursday 8 May.
Women deserve hope and hope starts with research.
#WHITESHIRTCAMPAIGN
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April 8 - May 8, 2025
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