Witchery unveils 2026 OCRF White Shirt and iconic campaign
April 06, 2026
This White Shirt Can Help End Ovarian Cancer
Over thirty influential women join the 18th year of the Witchery White Shirt Campaign.
In 2026, Witchery’s iconic White Shirt Campaign returns with renewed purpose, bringing together 33 of Australia’s most influential female voices across fashion, media, entertainment and sport to raise vital funds for ovarian cancer research in partnership with the Ovarian Cancer Research Foundation (OCRF).
Now in its 18th year, the campaign continues to prove the extraordinary impact of collective action. Originally taking inspiration from the white coat worn by scientists in the lab, the campaign has grown into one of Australia’s most recognised fashion-led philanthropic initiatives, raising much needed funds for ovarian cancer research.
For 2026, the campaign enters a new creative chapter. Designed in collaboration with Byron Bay-born label St. Agni, the Witchery White Shirt has been reimagined through three modern silhouettes created by Lara Fells, Co-Founder and Designer of St. Agni.
Captured against the natural beauty of the Australian coastline, this year’s campaign reflects connection, community and the strength of women supporting women. Spearheaded by an inspiring line-up of talent and fronted by actor and global style authority Phoebe Tonkin.
The campaign brings together a collective of Australia’s most recognised talent across television, media, fashion, sport and entertainment. Leading the ambassador line-up are television personalities Abbey Gelmi, Anna Heinrich, Renee Bargh, Natalie Barr and Sarah Abo, alongside influential voices and social media stars including Ariana Tapsell, Indy Clinton, Lana Wilkinson, Nicole Warne, Olive Cooke and Steph Claire Smith.
The campaign is further supported by leading models Billie Jean Hamlet, Bree McCann, Nicky Pardesi, Rachel Waller and Samantha Harris, whose enduring presence across fashion and media continues to shape the Australian style landscape Eleanor Pendleton, Kate Waterhouse, Melissa Leong and Zara Wong also lend their voices to the initiative, joined by acclaimed actresses Kat Stewart and Tessa James, musician Kita Alexander, and Olympian and athlete Morgan Mitchell.
Together, the ambassadors represent Australia’s creative and cultural influence, united in support of raising awareness and critical funding for ovarian cancer research.
At the heart of the storytelling that brings the campaign to life are three OCRF ambassadors, including Vanja Wilson, Georgie Beck, and OCRF-funded researcher Dr Emma Bolderson from QUT, Queensland, whose powerful personal stories highlight just how important and relevant this campaign is. This is further underscored by OCRF CEO Robin Penty and her clear-eyed vision for the 2026 campaign and how the simple act of buying a Witchery White Shirt can genuinely accelerate research and improve outcomes for those impacted by the disease.
The White Shirt Campaign has raised almost $18 million for ovarian cancer research, cementing Witchery as one of the largest corporate donors to ovarian cancer research in Australia. The 2026 Witchery White Shirts, designed by St. Agni reflects refined aesthetic - modern, effortless and sophisticated. This year’s Witchery White Shirts consist of three considered silhouettes - the Button Back Wrap Shirt, Halter Shirt and Longline Wrap Shirt, each offering a modern take designed to suit a range of personal styles.
Fells shared that designing the shirts for this year’s campaign was both a creative and deeply personal moment, bringing together her passion for thoughtful design with the opportunity to support a cause that continues to impact thousands of Australian women and girls each year.
The campaign shines a spotlight on the urgent need for more research funding to develop early detection tests and more effective treatments for ovarian cancer. Ovarian cancer remains the most lethal gynaecological cancer, with survival rates that remain below 50 per cent, trailing well behind many other cancers.
“It is hard to overstate the power and the impact The Witchery White Shirt Campaign continues to have. For 18 years, the campaign has played a fundamental role in driving awareness and raising critical funds for ovarian cancer research. Every year builds on the success of the last.
Investing in medical research means you are in it for the long game and Witchery, along with the amazing ambassadors who show up for us every year, and every person who buys a shirt, are walking the road alongside us.
We have seen some major progress in recent times, with more to come. Five OCRF-funded projects are now in clinical trials. That sort of progress is only possible with sustained support. Each White Shirt purchased enables the research needed to develop earlier detection methods and more effective treatments,” said Robin Penty, CEO of the OCRF.
“We’re deeply indebted to Witchery for their continued commitment to rewriting the story for ovarian cancer and creating a healthy vital future for everyone affected by this insidious disease.”
Witchery’s Head of Marketing, Jennifer Petropoulos, said, “We are honoured to collaborate with Lara and the St. Agni team, bringing together an inspiring group of Australian women in support of this year’s White Shirt Campaign.
“While important progress has been made, ovarian cancer remains one of the most challenging diseases to detect and treat. That’s why initiatives like this are critical in driving meaningful change.
“We are incredibly proud to have raised almost $18 million for the OCRF. Proceeds from the Witchery White Shirt have supported more than 60 research projects, as we continue to work towards earlier detection and more effective treatments for this devastating disease.
“We share the OCRF’s vision for a future where ovarian cancer is no longer a silent killer.”
For every White Shirt sold, Witchery will donate 100% of gross proceeds to the OCRF, supporting researchers across Australia working to prevent, detect and better treat ovarian cancer.
The 2026 Witchery White Shirts, including the Button Back Wrap Shirt (RRP: $129.00), Halter Shirt (RRP: $119.00), and Longline Wrap Shirt (RRP: $149.00), will be available to purchase in Witchery stores, online via www.witchery.com.au and in selected David Jones and Myer concessions across Australia and New Zealand from Tuesday 7 April.
The campaign will culminate with Witchery White Shirt Day and World Ovarian Cancer Day on Friday 8 May.
Host an event
April 7 - May 8, 2026
Host your own awareness and fundraising event in celebration of the annual Witchery White Shirt Campaign. Whether it's a morning tea with friends or family, or Q&A and presentation in the workplace, register and add your voice to this year's campaign!
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