Witchery announces the 2025 White Shirt Campaign designer collaboration in partnership with Margie Woods of Viktoria & Woods
April 01, 2025
This White Shirt Can Help End Ovarian Cancer
Witchery and the Ovarian Cancer Research Foundation (OCRF) are thrilled to announce the designer of the 2025 White Shirt: Founder and Creative Director of Viktoria & Woods, Margie Woods.
This year’s Witchery White Shirt Campaign will officially launch on Tuesday 8 April 2025. The campaign highlights the crucial need for research and funding to develop an early detection test and better treatments for ovarian cancer. Ovarian cancer is the most lethal women’s cancer with a five-year survival rate that has barely changed in decades, languishing at under 50 per cent.
Since the White Shirt campaign started in 2008, Witchery has raised more than $17 million for the OCRF, making Witchery the largest corporate donor to ovarian cancer research in Australia.
Woods has seen the first-hand impact of ovarian cancer following her mother's diagnosis with the disease in 2023, and she was deeply moved by the chance to combine her love of fashion with a cause close to her heart.
“To collaborate with Witchery and the OCRF on the White Shirt Campaign was something I felt compelled to do, and an opportunity to contribute something meaningful within an industry I love. Fashion has always been my way of expression, and this collaboration was an incredible opportunity to blend my passion for design with the desire to give back and raise awareness for something so important.
The White Shirt Campaign has enabled Viktoria & Woods to work side-by-side with Witchery in making a difference through raising vital awareness and funds for ovarian cancer. I couldn’t be prouder of collaborating with a like minded, iconic Australian fashion brand on a cause that means so much to me personally, and to our community at large,” Woods said.
With her signature style and brand as inspiration, Margie has designed a shirt inspired by the Viktoria & Woods Frequency Blazer, creating a timeless and versatile piece that fits true to size. The shirt features a forward-facing sleeve and removable tie and is crafted from 100% cotton. For the first time in the campaign’s history, there is also a pair of white denim jeans that Margie has designed to be styled with the White Shirt for complete outfitting, with all gross proceeds going to the OCRF.
Pictured L-R: Mona Woods and Margie Woods
Witchery’s Head of Marketing, Jennifer Petropoulos, said: "We are honoured to collaborate with Margie Woods and the team at Viktoria & Woods for this year’s iconic White Shirt Campaign.
Right now, fewer than half of the women diagnosed with ovarian cancer will survive beyond five years. While promising research is underway, there is still no early detection test, treatment options remain limited, and recurrence is common. Witchery has had a long and proud partnership with the OCRF, and now in its 17th year, we’ve raised over $17 million through the White Shirt Campaign.
We share the OCRF’s vision of a healthy, vital future for all those affected by ovarian cancer.”
For every White Shirt and White Jean sold, Witchery will donate 100% of gross proceeds to the OCRF to support researchers across the nation working on how to prevent, detect, and better treat, ovarian cancer.
The 2025 Witchery White Shirt and White Jean will be available to purchase online via www.witchery.com.au and in-store throughout Australia and New Zealand from Tuesday 8 April.
The campaign will end with Witchery White Shirt Day and World Ovarian Cancer Day on Thursday 8 May.
#WHITESHIRTCAMPAIGN
Host an event
April 8 - May 8, 2025
Host your own awareness and fundraising event in celebration of the annual Witchery White Shirt Campaign. Whether it's a morning tea with friends or family, or Q&A and presentation in the workplace, register and add your voice to this year's campaign!
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