All Over It: stay smart in the era of misinformation 

OCRF launches new education campaign

At a time when misinformation travels faster than facts, the Ovarian Cancer Research Foundation (OCRF) is taking a stand. Launching in January 2026, All Over It is our new public education campaign designed to help more Australians get smart, curious and confident about what’s real in medical research—and what’s not. 

From viral conspiracy theories to half-truths about miracle ‘cures’ or unproven ‘breakthroughs’, the digital world has made it easier than ever for misinformation to take hold. A 2024 Australian Communications and Media Authority survey found 74% of Australians worry about being exposed to false or misleading health information online, yet more than half admit they aren’t sure how to tell what’s reliable. Our 'All Over It' campaign is visually appealing and fun, using clear and inclusive language, and straightforward evidence to help people distinguish fact from fiction and demystify medical research. 

Because misinformation has consequences 

The explosion of unverified health content on social media doesn’t just breed confusion—it can cost lives. Studies show that health misinformation spreads three times faster than fact-based material and can directly influence whether people seek medical care or trust scientific research. 

In ovarian cancer, trust and understanding are critical. Unlike many other cancers, there’s still no early detection, vaccine or screening test. Too often, false claims about ‘breakthroughs’ or ‘cures’ spread online long before any evidence supports them. OCRF’s aim for this campaign is to ensure that more Australians, especially young women, understand what real progress and proof look like—and who to trust. 

What ‘All Over It’ is all about 

This campaign invites audiences to “look under the hood” of medical research—exploring what it really takes to turn a scientific idea into a lifesaving reality. Through key topics released across the year, All Over It breaks down big questions like: 

• Why does medical research take so long? From idea to impact, why safety and efficacy are key. 
• Who and what can you trust in the era of misinformation? Learn how to spot credible sources and red flags. 
• What has ovarian cancer research achieved so far? We have a long way to go, but there has been progress - see the milestones that matter. 
• Why is there no early detection test for ovarian cancer yet? The complexities behind one of medicine’s toughest challenges. 
• How is today’s research helping people right now? The therapies and trials that are already changing lives.

Each theme weaves together expert insights, digestible facts, and engaging visuals, including social media carousels, infographics, short videos, and downloadable PDFs ready to share and help us build our community of informed, inspired, and research-literate supporters. 

Empowerment through understanding

OCRF’s Senior Communications Director, Avalee Weir, explains, “Trust in science isn’t about believing; it’s about understanding. The All Over It campaign empowers people to recognise quality research when they see it. Just as importantly, we have specifically designed the campaign to be appealing, easy to understand and easy to share. Being All Over It means being informed, curious, and confident that what you believe is, in fact, true.” 

Trust builds progress

For the OCRF, trust in medical research isn’t just an education goal—it’s foundational for long-term progress. As we move toward Ovarian Cancer Awareness Month in February, the launch of All Over It lays the groundwork for future conversations about funding, breakthroughs, and advocacy. OCRF’s impact, from seeding early-stage research to supporting new approaches as they move into clinical trials, is powered by a community that understands what it takes to make real breakthroughs happen. 

The All Over It campaign was created by the OCRF’s in-house team:

• Bernaba Balili, Digital Marketing Lead 
• Caitlin Leishman, Knowledge Translation Lead 
• Jemma Gomularz, Communications and Engagement Lead 
• Dr Amy Wilson, Senior Research Lead 
• Avalee Weir, Senior Communications Director 
• Graphic design by Maddie Roberts at Good Thanks Industries.