Witchery unveils 2025 OCRF White Shirt and another iconic campaign
April 07, 2025
This White Shirt Can Help End Ovarian Cancer
Thirty influential women join the 17th year of the Witchery White Shirt Campaign.
Australian fashion retailer, Witchery, has launched its 17th annual White Shirt Campaign, in support of the Ovarian Cancer Research Foundation (OCRF), featuring 30 influential women as ambassadors. This year’s shirt has been designed in collaboration with renowned Australian design house Viktoria & Woods.
The 2025 White Shirt Campaign proudly features an inspiring group of ambassadors from Olympians to actors, chefs to business women, media personalities and models.
We are incredibly grateful for the support of: Yael Stone, Kat Stewart, Claudia Karvan,, Miah Madden, Jess and Noémie Fox, Morgan Mitchel Julia Busuttil Nishimura Sarah Abo, Kylie Gillies, Melissa Leong, Georgie Tunny, Lauren Phillips, Montana Cox, Samantha Harris, Lindy Klim, Rozalia Russian, Annalise Dalins, Jessica Dover, Jesinta Franklin, Lana Wilkinson, Nadia Bartel, Anna Heinrich, Eleanor Pendleton, Laura Henshaw, Olivia Rogers, Tessa James and Indy Clinton.
Also featured are OCRF ambassadors including OCRF-funded researcher, Professor Kristen Radford from Mater Research Institute, Queensland, ovarian cancer survivors Lavania Parker and Jemima Leydon, as well as OCRF CEO Robin Penty.
The Witchery White Shirt Campaign has raised over $17 million for the OCRF– Australia’s leading independent funder of ovarian cancer research, since its inception in 2008. This year’s Witchery White Shirt was designed in partnership with Margie Woods, Founder & Creative Director of Viktoria & Woods.
With her signature style and brand as inspiration, Margie has designed a shirt inspired by the Viktoria & Woods Frequency Blazer, creating a timeless and versatile piece that fits true to size. The shirt features a forward-facing sleeve and removable tie and is crafted from 100% cotton. For the first time in the campaign’s history, there is also a pair of white denim jeans that Margie has designed to be styled with the White Shirt for complete outfitting, with all gross proceeds going to the OCRF.
Woods has seen the first-hand impact of ovarian cancer following her mother's diagnosis with the disease in 2023, and she was deeply moved by the chance to combine her love of fashion with a cause close to her heart.
“Partnering with Witchery and the OCRF was something I was deeply motivated to do, offering a chance to make a meaningful contribution to an industry I’m deeply passionate about. Fashion has always been my form of self-expression, and this collaboration provided an amazing opportunity to combine my love for design with the drive to give back and raise awareness for such a vital cause.” Woods said.
The campaign highlights the crucial need for more medical research investment to develop an early detection test and more targeted treatments for ovarian cancer. Ovarian cancer is the most lethal women’s cancer with a five-year survival rate that has barely changed in decades, languishing at under 50 per cent. Close to 1800Australian women and girls will be diagnosed with the disease this year alone, and fewer than half will be alive in five years’ time. For too long, the disease has been overlooked and underfunded – something the White Shirt Campaign is helping change each year.
"The Witchery White Shirt Campaign continues to play a pivotal role in raising awareness and funds for ovarian cancer research. Every shirt purchased brings us one step closer to finding better treatments and, ultimately, a cure. We are deeply grateful for the ongoing support from Witchery and their community, and together, we can make a significant impact in the fight against ovarian cancer.” Robin Penty, CEO of the OCRF said.
Witchery’s Head of Marketing, Jennifer Petropoulos, said: "Ovarian cancer is the most lethal gynaecological cancer and yet it remains critically underfunded. Witchery has had a long and proud 17-year partnership with the OCRF and collectively, we aim to achieve a better outlook for Australian women via the proceeds from this campaign.
We are thrilled with the incredible line up of iconic ambassadors supporting the2025 Witchery White Shirt campaign and for shining a light on such a worthy cause.”
For every White Shirt and White Jean sold, 100% of gross proceeds will be donated to the OCRF to fund ovarian cancer research. The stylish and versatile designs are made to elevate every wearer’s wardrobe.
The 2025 Witchery White Shirt (RRP $129.00) and White Jean (RRP $179.00) will be available to purchase online via www.witchery.com.au and in-store throughout Australia and New Zealand from Tuesday 8 April.
The campaign will end on Thursday 8 May, which is both Witchery White Shirt Day and World Ovarian Cancer Day.
Proceeds from Witchery White Shirt and White Jean purchases contribute to invaluable ovarian cancer research projects and medical advancements that aim to improve outcomes and ultimately save lives.
Host an event
April 8 - May 8, 2025
Host your own awareness and fundraising event in celebration of the annual Witchery White Shirt Campaign. Whether it's a morning tea with friends or family, or Q&A and presentation in the workplace, register and add your voice to this year's campaign!
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